Presenter: Joel Goodman, Vice President Growth Strategy, AMER and EMEA, Ricky Bosch, Sales Engineer and Kat Barrow, Principal Strategy Consultant all at Squiz

Timing:  1pm -1.30am approximately 

What we’ll cover

• The hidden tax of the fixed web. Understand how traditional websites make people translate their needs into organisational structures.
• Why AI cannot fix what isn’t there. Learn what happens when generated experiences are built on fragmented content, buried PDFs, conflicting policies and unclear ownership.
• Two audiences, one content standard. Discover why accessible, structured and trustworthy content works better for both people and machines.
• Prepare for richer experiences. Understand the content, search, governance and technology foundations needed to respond to individual intent.
• A practical place to start. Learn how to assess the health of your current website, identify the gaps that will hold AI-enabled experiences back, and prioritise improvements.
• In just 30 minutes, you will learn:
• The hidden tax of the fixed web. Understand how traditional websites make people translate their needs into organisational structures.
• Why AI cannot fix what isn’t there. Learn what happens when generated experiences are built on fragmented content, buried PDFs, conflicting policies and unclear ownership.
• Two audiences, one content standard. Discover why accessible, structured and trustworthy content works better for both people and machines.
• Prepare for richer experiences. Understand the content, search, governance and technology foundations needed to respond to individual intent.
• A practical place to start. Learn how to assess the health of your current website, identify the gaps that will hold AI-enabled experiences back, and prioritise improvements.

To secure your place register via the link below

Register Here