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MEMBERS FREE WEBINAR: Professional Services Marketing & BD: ‘More Essentials’ webinar series Autumn 2021

MEMBERS FREE WEBINAR: Professional Services Marketing & BD: ‘More Essentials’ webinar series Autumn 2021
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25 Nov 2021 12:00 - 13:00

Webinar Host: Cambridge Marketing College

Presenter: Nigel Clark, global head of marketing for an environmental and advisory firm, and a tutor for Cambridge Marketing College (CMC). He leads PSMG and CMC's new apprenticeship programme for professional services marketers.

This series of webinars will suit anyone in the early years of their professional services MBD career and more seasoned professionals who would like a refresher on the core elements of what turns a good MBD professional into a great client champion.

And if you are thinking about a professional services marketing apprenticeship or qualification for you or a member of your team then this series will help you take that decision.

In part 3 of this seminar series Nigel will discuss how to:

  • Understand how brands are defined and positioned to add value to firms
  • Assess the elements of brand strategy
  • Understand the factors that drive brand identity and success
  • Develop a brand plan to deliver the brand strategy
  • Apply a range of techniques to manage the resources to deliver your brand plan
  • Interpret brand metrics and adapt the brand plan for continuous improvement

Nigel Clark  is an experienced professional services marketer, the global head of marketing for an environmental and advisory firm, and a tutor for Cambridge Marketing College (CMC). He leads PSMG and CMC's new apprenticeship programme for professional services marketers. 

This is a free  webinar for members  and places will be limited. Please ensure you book early to secure a place.

Non-members:  £10.00 plus VAT   

Post seminar material is only available to those who attend on the day or who have paid to attend. 

To book please email gail.jaffa@psmg.co.uk

Terms of Booking and Cancellation Policy       

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event. 

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability

 
 

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