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Events

The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, "Talking Heads" full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status and all other professional learning.

 
 
 
 

Forthcoming Events

 

We are continually working on our 2024 calendar and are adding to it as we go along to keep topics relevant. Keep watching!

All our face to face meetings can be live streamed from the venue to enable those further afield to continue to attend on a virtual basis. Places available upon request.

We continue to offer FREE training in partnership with Cambridge Marketing College over the course of the year, so please check our calendar of events below and for more formal training schemes please visit our Professional Education page.

Please contact gail.jaffa@psmg.co.uk for further information or if you are interested in presenting or hosting a seminar.

 
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MEMBERS FREE WEBINAR Understanding and Communicating Climate Change and Sustainability

MEMBERS FREE WEBINAR: “Understanding and Communicating Climate Change and Sustainability”

Tue, 05 Mar 2024 12:30 - 14:30 

Webinar Host: Cambridge Marketing College

In March and April PSMG is running two full-day training courses on understanding and communicating climate change and sustainability in the professional services sector with Nigel Clark, Senior Tutor, Cambridge Marketing College .

If you attend one of these full day courses you can then achieve a certificate in Carbon Literacy as accredited by the Carbon Literacy Trust.

In advance of these courses, we are running two lunch-time free taster sessions when the course tutor, Nigel Clark, will take you through the key issues on climate and sustainability that all MBD professionals need to understand .

If you are ready to become a Climate Champion and would like to be certified Carbon Literate then this is the course for you.

 
MEMBERS FREE WEBINAR Understanding and Communicating Climate Change and Sustainability

MEMBERS FREE WEBINAR: “Understanding and Communicating Climate Change and Sustainability”

Tue, 12 Mar 2024 12:30 - 13:30 

Webinar Host: Cambridge Marketing College

In March and April PSMG is running two full-day training courses on understanding and communicating climate change and sustainability in the professional services sector with   Nigel Clark, Senior Tutor, Cambridge Marketing College .

If you attend one of these full day courses you can then achieve a certificate in Carbon Literacy as accredited by the Carbon Literacy Trust.

In advance of these courses, we are running two lunch-time free taster sessions when the course tutor, Nigel Clark, will take you through the key issues on climate and sustainability that all MBD professionals need to understand .

If you are ready to become a Climate Champion and would like to be certified Carbon Literate then this is the course for you.

 
Moving in front of the curtain Sales for BD amp marketing

Moving in front of the curtain: Sales for BD & marketing

Wed, 13 Mar 2024 12:30 - 14:15 

Venue: FRP Advisory Trading Limited, 110 Cannon Street, London EC4N 6EU

Limited virtual places on request

Ever wanted to be more client facing? Bored of creating great initiatives that seem to wither and die with your legal/accounting teams? Want to develop skills that are AI-proof?

The role of sales within professional services is evolving at pace. Firms are beginning to recognise the importance of having sales professionals within their organisations to train their front office teams and embed repeatable sales processes. Business development and marketing teams have a critical part to play in the sales lifecycle. However, many colleagues are currently under equipped to be successful in professional services sales.

This [90 min] interactive, scenario based workshop run by Lee Curtis, LINAR will provide an understanding of how to evolve your current role to be more sales focussed

 

Masterclass: Supercharge your Client Listening

Wed, 20 Mar 2024 09:00 - 12:30 

Venue: TBC: If you are interested in hosting face to face then please contact us

You can attend in person OR online so you can still join from afar!

The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy.

Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes.

During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason will focus on the art of gathering feedback and will provide tools and techniques to enhance your client listening programmes.

This masterclass is aimed at any professional who is involved in conducting client interviews.

 
Get Carbon Literate Understanding and Communicating Climate Change and Sustainability

Get Carbon Literate: Understanding and Communicating Climate Change and Sustainability

Thu, 21 Mar 2024 09:30 - 17:00 

Online Host: Cambridge Marketing College

Online only

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 25 Mar 2024 12:30 - 13:30 

Webinar Host: R Napier Consulting

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Sholto Lindsay-Smith, Director, Industry

"What makes a powerful law firm brand?"

In this session we will explore insights from a new law brand survey that provides a 360 view of law firm brands, bringing together perspectives of in-house lawyers, in-practice lawyers, trainees and graduates. Please take the survey here ahead of the conversation.

 

Finding your North Star – Strategic Positioning for Professional Services Marketing and Business Development Success

Wed, 27 Mar 2024 12:30 - 14:30 

Venue: TBC: If you are interested in hosting face to face then please contact us

Virtual Attendance available on request

In a world characterised by continuous and rapid change, defining your firm’s position in the market and the value you bring is imperative to ensure long-term survival and success.

Strategic positioning is your pathway to unlocking market prominence. Shining brighter than the competition will propel your firm into the stratosphere and make it something worth considering.

During the session, Claire Mason, CEO and Founder with Alison Sharpe, Divisional Director both of Man Bites Dog   will examine:

  • Charting your course: Why strategic positioning matters.
  • North Star: How to find your place in the market.
  • Crafting a core narrative and associated messaging.
  • Bringing your positioning to life for marketing and business development impact.
 
Get Carbon Literate Understanding and Communicating Climate Change and Sustainability

Get Carbon Literate: Understanding and Communicating Climate Change and Sustainability

Wed, 10 Apr 2024 09:30 - 17:00 

Online Host: Cambridge Marketing College

Online only!  

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

 
MEMBERS FREE WEBINAR ChatGJRN - the live alternative to ChatGPT

MEMBERS FREE WEBINAR: ChatGJRN - the live alternative to ChatGPT

Mon, 15 Apr 2024 12:30 - 13:30 

Webinar Host: R Napier Consulting

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guests this week will be Paul Matthews and John Monks, Directors, The Pace Partnership

"Topic to be released shortly"

 

The PSMG Full Day London Summit - "Change is inevitable - How you prepare for it is not"

Wed, 26 Jun 2024 08:00 - 17:30 

Venue: One Moorgate Place, London, EC2R 6EA

"Change is inevitable - How you prepare for it is not"

Don't become obsolete. Be the change you want to see!

Keeping Marketing and Business Development at the heart of transformation is essential. But how do we change the relationships between our partners, clients and peers to fuel success, increase growth, and cement our professional standing? We start by leading and informing that change. Because without it, becoming obsolete is perhaps our greatest threat.

Content, sponsors and additional speakers to be announced shortly.

We have limited sponsorship and speaking opportunities available. Please email gail.jaffa@psmg.co.uk for further information.

We are delighted to welcome back Eventogy and Gittings Global as conference sponsors

 
 
 
 

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