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Making a buck in the present and the immediate future? How can YOU help your firm?

06 Jun 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

Presenter: Patrick Dransfield, Director, Inhouse Community

In this presentation Patrick will also examine transformational personal change and introduce some of the great business transformational gurus from outside the legal profession, including Peter Drucker, Chris Argyris and Daniel Kahneman.

The session will be broken down as follows:- 

A: The Past, Present and Future of Legal Practice – an overview

  • Moving the perspective of Client Service from the Partner side to the Client side
  • Potential impediments to exemplary Client service
    • Compensation structures
    • Lack of technology investments
    • Law Firm Culture and the Partnership structure
    • Mis-alignment of KPIs and actual Client needs
    • Mental outlook

B: External factors affecting traditional legal practice

  • Growth of In-House Counsel
  • Process transformation of legal services
  • Pressure from board to reduce legal spend
  • Technology & AI ( and how AI may eat your lunch)

C: What can YOU change?

  • Embarking on personal transformation
  • Introducing new disciplines and thinking:
    • Coverage
    • Playing it forward
  • Non-lawyer business gurus:
  • Daniel Kahneman
  • Chris Argyris
  • Peter Drucker

D: Conclusions

  • Realism and private practice
  • Introduction of The 7 Steps to legal marketing


Patrick Dransfield is Director of In-House Community, a community of over 20,000 in-house lawyers and compliance officers across Asia, the Middle East and Africa. He has eighteen years of publishing experience and eight years of working directly within law firms (Shearman & Sterling and White & Case, respectively) as Marketing and Business Development Director for Asia. 

Patrick is included in the 30 people to watch in the business of law in Asia 2019 by Asia Law Portal:

He is a graduate of Leeds University (B.A. Joint Hons. in English and History of Art) and also holds a Master’s Degree in Far East Area Studies (specializing in Chinese History, Anthropology and Politics) from London University’s School of Oriental & African Studies (SOAS).

Patrick writes regularly on the business of law. He is also in frequent demand as a speaker / seminar host and has been invited by the Shanghai Bar Association as well as leading international and domestic law firms to share his knowledge on business strategy and marketing for law firms.


Event price: £125 + VAT 

Members receive more than a 50% saving on the full price and pay £60 + VAT

To register for a place please email or telephone 0207 033 9150


Terms of Booking and Cancellation Policy

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event. 

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability