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Marketing and BD for (or in) smaller firms: Is the grass really greener outside the top 20?

Marketing and BD for (or in) smaller firms: Is the grass really greener outside the top 20?
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24 Sep 2019 12:00 - 14:00

Venue: Serle Court, 6 New Square, Lincoln’s Inn, London, WC2A 3QS

Speaker: Ilka Clune, Director of Marketing and Business Development, Venner Shipley LLP together with  Claire Farrelly,  Head of Marketing and Business Development, Forsters

What does it take to deal with so much in the marketing mix such as CRM, client journey, new business development, targeting, pricing, social media, advertising, messaging, training all under one hat and with limited resources?  

Ilka Clune is the firm’s Director of Marketing and Business Development and a member of the Management Committee and is responsible for all marketing and business development at the firm. Her background includes 15 years of in-house roles (including heading up the Business Development team for eight years at an international firm) as well as 5 years holding consulting roles in Europe and around the Gulf.

Ilka is a Fellow of the Chartered Institute of Marketing and a Certified Coach. She joined Venner Shipley in 2018.

Claire Farrelly is Head of Marketing and Business Development at Forsters, one of the leading real estate and private wealth firms. She has previously worked for Savills, Berwin Leighton Paisner (now BCLP), PKF and CBRE. During her 20 year career Claire has worked across the full spectrum of professional services including accountancy, legal and real estate. She has a broad range of skills covering all aspects of BD and marketing; pitch strategy, digital, internal and external communications, strategic marketing planning, CRM and branding. She is CIM qualified and holds Chartered Marketer status.

Whilst at Forsters she has undertaken a range of projects including a full scale rebrand and launch of a new website, introduced social media as a communications tool, established a clear pitch process (with associated documents and templates) and has supported the use of strategic PR whilst setting up a multi-skilled team. She is currently working on the development of a client listening programme, spearheading a website refresh project as well as seeking to introduce pitch automation software


Event price: £125 + VAT

Members receive more than a 50% saving on the full price and pay £60 + VAT 

To register for a place please email or telephone 0207 033 9150


Terms of Booking and Cancellation Policy 

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event. 

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability


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