Skip to main content


The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


2019 Calendar of Events

01 Jan 2019 - 31 Dec 2019 

We are now working on our 2019 calendar and will be continually adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

We look forward to you joining us at what will be a very packed calendar in 2019 as we continue to bring you a host of interesting topics and speakers.   

We are thrilled that PSMG has, yet again, been able to attract many eminent speakers and leaders in their field as we continue to build upon the high standard of education and training being delivered across the whole of our seminar programme and half and full day workshops.

If you are interested in hosting any of our seminars then please contact In return, anyone from the host firm can attend on a complimentary basis.


"It’s Business Development – but not as you know it’’

02 May 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

Following the success of Alythia’s workshop at the PSMG annual conference Adam Spurr, Managing Director, Alythia will discuss key best practices of how your organisation can create new sources of client value.

Join a select group of your peers for an enlightening discussion with an open and honest dialogue about the methods of successful business development teams and how you can adopt these methods.

Amongst other topics Adam will discuss social selling, digital marketing, what works and what does not in line with a leading analyst report from Nucleus Research which found that adding social collaboration capabilities to CRM delivers an 11.8 percent productivity boost.


Regional differences in the value of thought leadership

14 May 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

In the third and final one of these round-table meetings, Andrew Rogerson, Managing Director, Grist will take us through some of the key findings from Grist’s latest research into how the C-suite view and use thought leadership, which this year was expanded to over 500 enterprise firms in the US, Europe and Asia.

In this session Andrew will explore how the three regions view and use thought leadership differently, contrasting views on what thought leadership is most appealing, what type of research methodology works best, and differences in favoured formats. 

DirectorPartner Breakfast How Artificial Intelligence is changing the legal market

Director/Partner Breakfast: How Artificial Intelligence is changing the legal market

15 May 2019 08:00 - 09:30

Venue: Simmons & Simmons LLP, CityPoint, 1 Ropemaker Street, London EC2Y 9SS

During this high-level round-table meeting, Brian Gribben, Head of Business Development, Marketing and Communications, Arendt & Medernac h  will focus on how Artificial Intelligence is changing the legal market, from strategy through to pricing and impact on service delivery.

Brian will also discuss how to explore the AI agenda within a law firm as well as practical guidance on deployment, marketing and pricing.

At Arendt & Medernach two AI platforms are currently in use with a third planned in 2019.

PSMG Jersey Nudging clients to make the right decisions

PSMG Jersey: Nudging clients to make the right decisions!

22 May 2019 16:45 - 19:15

Venue: JTC, JTC House, 28 Esplanade, St Helier, Jersey, JE4 2QP, Channel Islands

PSMG Jersey is bringing a series of London PSMG speakers to the island for the benefit of all marketers and business development professionals and is, therefore, delighted to welcome Michael Graham , Head of Marketing and Business Development and Tim Hogg , Behavioural Economist, both at Oxera Consulting LLP .

Behavioural economics posits that all behaviour, including in professional services, is shaped by irrational and unconscious influences, such as bias, social pressure and cognitive inertia.

In this session you will learn the fundamentals of behavioural economics and how to apply its techniques to help influence clients to make the right decisions.

You will also learn new ways to negotiate, influence and engage.

Thought Leadership - Part 2 Ideas Lab Creating impactful thought leadership campaigns

Thought Leadership - Part 2. Ideas Lab: Creating impactful thought leadership campaigns

23 May 2019 12:00 - 14:00

Venue: Baker & McKenzie LLP, 100 New Bridge Street, London, EC4V 6JA

This Ideas Lab will be a fun and interactive workshop that will help you design a great thought leadership campaign. 

Matt Baldwin (Coast Communications), Jonathan Litterick (Meridian West) and Ben Kent (Meridian West) have developed the Ideas Lab to take you step-by-step through the planning process.

It will ensure your campaign ideas have the necessary buy-in from senior colleagues in your firm, and that the research inputs and outputs are designed to maximise the impact of your available budget. 


Creating new markets from disruption

13 Jun 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

The speed of innovation and the rate of disruption is hard to comprehend or anticipate and are a source of constant surprise, even for the best connected and most well-informed business.

In the context of disruption and the 4th industrial revolution, how do new markets evolve and what can your organisation do about it?


Selling professional services in the 4th industrial age

20 Jun 2019 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” So said John Wanamaker a hundred years ago, during the first industrial revolution.  Happily, we now know a lot about how clients buy. 

Using insights from procurement professionals, institutional buyers, client forums and tech providers this workshop will examine how clients choose firms, what performance metrics really matter to them and the relevance of technology to their buying decisions.