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The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


We are continually working on our 2019 calendar and will be adding to it as we go along. Some are already appearing below with many in the pipeline. Keep watching!

 February 2020 
Aligning BD and marketing strategy to deliver on your firms objectives

Aligning BD and marketing strategy to deliver on your firm’s objectives

25 Feb 2020 12:00 - 14:00

Venue: Allsop LLP, 33 Wigmore Street, London, W1U 1BZ

All too often we, as marketers in professional services, are concentrating on the now, leaving little time to focus on and implement the strategic changes that are needed to propel our firms forward.

Whether it is your BD and marketing strategy, or the technology used to deliver on the firm’s objectives, the need for strategic alignment has never been more relevant than today. So, let’s face it, it is time to look forward and start working towards bringing synergy within your teams and business models. But where to start?

Concep have partnered with professional services BD and marketers to put together a comprehensive structure and plan on how to effectively audit your existing strategy and, more importantly, how to leverage from your learnings to build and deliver value through a well-designed BD and marketing alignment strategy.

Register for this workshop to learn......


Branding Legal Tech & innovation

05 Mar 2020 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

The emerging market of legal tech and innovation is growing day-by-day. It's hot. No week goes by without news of a firm launching a new digital product, agree to collaborate with a new tech start-up, or recruit new skills in tech and innovation. Most are eager to seize on market opportunities.

GC’s are demanding greater efficiencies, value for money and flexibility. Firms are responding through tech and innovation. Protecting relationships, is also in play, from the ever-growing ecosystem of disrupters, with the Big 4 at the front of the queue.

In these circumstances how firms use branding to clearly distinguish their tech and resourcing solutions, not only from other firms, but from disruptors is key to success.

The insights provided by this seminar focus on the legal sector but they are equally as relevant to other sectors in professional services coping with the demands and growth in technology and innovation.

Managing to Lead Series Celebrating International Womens Day Speak Up  Get Your Voice Heard

Managing to Lead Series: Celebrating International Women’s Day! "Speak Up – Get Your Voice Heard"

11 Mar 2020 08:00 - 09:30

Venue: White & Case LLP, 5 Old Broad Street, London EC2N 1DW

 Attendance at this round-table discussion is for Marketing & BD Managers who are working towards senior leadership positions in the future.  

This series of breakfast meetings is not only intended to be educational and informative but will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector. It will also provide greater insight for the road ahead and the challenges faced when progressing from manager to leader.

Are you visibly brilliant as well as technically brilliant at your job?

Sometimes, being safe and risk averse is essential for your everyday role, however, speaking with confidence, and influencing audiences requires a completely different set of skills.

The good news is, you can learn to speak up and get your voice heard – if you want to! 

DirectorPartner Breakfast Measuring ROI from Business Development in professional services

Director/Partner Breakfast: Measuring ROI from Business Development in professional services

12 Mar 2020 08:00 - 09:30

Venue: Norton Rose Fulbright LLP, 3 More London Riverside, London, SE1 2AQ

“The power of Marketing and Business Development.”  

Measuring the success of marketing initiatives in law firms and barristers’ chambers is notoriously challenging. When a high-value piece of new business comes in, how can you tell what the impetus was?

In this senior round-table breakfast discussion John Petrie, Chief Executive, Serle Court Chambers and Holly Gavaghan, Business Development Director, Keating Chambers  will share their unique insights on how the Business Development and Marketing teams demonstrate that ROI can be measurable.

In this session, John Petrie and Holly Gavaghan will share their unique insights on how the Business Development and Marketing teams demonstrate that ROI can be measurable.

John and Holly will discuss: 

  • The real value of the Marketing and Business Development team
  • Recognising successes
  • Showing which results are measurable
  • Managing communication flow between senior management
  • The challenges of the BD team in an evolving market environment
  • Individual BD plan – the importance of marketing yourself
  • The hypothetical: How ready is your firm
PSMG 24th Annual Conference Back to the Future Re-shaping your firms culture

PSMG 24th Annual Conference: "Back to the Future: Re-shaping your firm's culture"

26 Mar 2020 08:00 - 17:30

Venue: One America Square, 17 Crosswall, London EC3N 2LB

The world of business is shifting as never before. 
But so too is the way in which we choose to work. 

Our sector continues to experience unprecedented speeds of change with mounting pressure from all directions - clients and partners, new technologies, and disruptors offering new business models that break from our traditional ways of working. 

At the heart of this is the new generation of professionals, within your own firm and those of your clients, who will be the most demanding yet, with the expectation of diversity on many fronts: people, career development, workplace, technology and well-being.

The future of professional services is undergoing a seismic change and the role of firm culture will be more significant than ever. 

How can we, in marketing and business development, be instrumental in driving the direction of cultural change so often needed within our firms, and develop the skills required. We must now position ourselves to be at the forefront and integral to the fast paced changes affecting our sector.

Join us for insights, opinions, comments and thought-provoking debate from some of the most informed and inspired voices in professional services.



1. “What it takes to feed and fuel a change-embracing culture”

Paul Lanzone, Senior Vice President – DXC Global Operations Lead

2. "We are Change Activists"

Katherine McPherson, Strategy and Marketing Director, Fieldfisher

3. Title to follow shortly

Paul Taylor, Director of Business Development , AlixPartners



1. "How to drive cultural change – the role of BD and the skills you need"

Clare Adshead-Grant, Associate Director, EMEA M&A Corporate, White & Case LLP and Hannah Cahill, Business Development Manager, White & Case LLP

2. “The culture conundrum - do we start with the chicken or the egg?”

Gina Connell, Chief Marketing Officer, B P Collins LLP

3 . “Hitting oil or just dry sand… What role is data playing in shifting BD culture?

Dan Reinhold, Business Development Director, Head of BD London Region, KPMG

4. "Why Environment, Social and Governance is Critical to Your Culture & Your Clients"

Leigh Dance, President of ELD International LLC and Founder and Executive Director, Global Counsel Leaders, together with Pamela Cone, Founder and CEO, Amity Advisory 

5. Workshop title tbc shortly

Fiona Jackson and Loreen Jamieson, both Client Advisors, LexisNexis InterAction

6. "Challenges to implementing a client experience programme within the firm"

Mike Kaye, Senior Solutions Consultant, Tikit and Mario Dolcezza, Founder & CEO Viu Limited



We are delighted to announce that our mainline sponsor for the 2020 PSMG Annual Conference is Tikit. Huge thanks go to everyone at Tikit for their tremendous support. Why not join them at their dedicated conference workshop and at their stand in the Exhibition Hall?   


Yet again, our huge thanks go to LexisNexis Interaction one of our few exclusive sponsors for the 2020 Annual Conference, for their tremendous support. We are delighted to welcome them back not only as a sponsor but exhibitor and to be working with the team again.

Yet again, we are delighted to be working with Concep, one of our exclusive sponsors for the 2020 Annual Conference, and are grateful for their tremendous and generous support.

The dedicated PSMG Conference App, as always, is very generously provided by Concep. Thank you for helping us to deliver yet another Green conference.

We are delighted to welcome back our long term supporters MediaSterling who are not only sponsoring our delicious lunch but will be able to meet you at their Exhibition Stand. Be sure to visit them!


How to successfully work with professionals: the 3Cs of being in-house

02 Apr 2020 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

In professional services firms, the key to success can be found with the professionals that make up the firms themselves.  The success of a marketing or business development strategy in large part comes down to how it is implemented.  If the professionals do not buy-in, or are unwilling to implement it, the strategy falls dead in its tracks. 

Claire Rason, founder and director of Client Talk, will take us through her 3Cs model (c) of working with professionals.  She sets out the different hats that marketing and business development professionals need to wear in order to get the most from the professionals they work with.

Professional Services Pricing Masterclass - A Full 2 Day Event

Professional Services Pricing Masterclass - A Full 2 Day Event!

21 Apr 2020 - 22 Apr 2020 08:00 - 17:00

Venue: Curtis, Mallet-Prevost, Colt & Mosle LLP, 99 Gresham Street, London, EC2V 7NG

By popular demand, we are delighted to welcome back Positive Pricing in 2020 to deliver their previously "sold out" 2 day Masterclass.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.   

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 
  • Credibly demonstrate value to clients and to increase price-setting discretion 
  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 
  • Understand leading pricing practices within the professional service market 
  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes

Does your firm’s Business Development success hinge on collaboration with your fee-earners?

23 Apr 2020 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

How important are your fee-earners in determining the overall success of your firm’s BD efforts? In our recent report, only 25% of the European firms surveyed said that their BD activities are successful.

During this session we’ll consider what is hindering success, reflecting on how business development in law firms has changed, the need for fee earner engagement/collaboration and if increased collaboration leads to increased revenues.

This interactive lunchtime session will provide the opportunity to discuss the challenges facing senior marketing and business development professionals and hear best practice strategies to overcome these.



Relationship refresh; business development in times of big data

30 Apr 2020 12:00 - 14:00

Venue: London TBC. Host firm receives complimentary places

Business development in the professional services sector is driven by relationships and the ability to introduce and be introduced. Contacts sit at the core of every network, but in order to harness their potential they need to be available to everyone and be updated with information on a regular basis.

This has been the “CRM dilemma” ever since such systems crawled from the sea and lay panting on the deserted shoreline of legal technology. A CRM will only be used if it contains useful information and it will only hold useful information if it is used.


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