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Events

The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, "Talking Heads" full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status and all other professional learning.

 
 
 
 

Forthcoming Events

 

We are continually working on our 2026 calendar and are adding to it as we go along to keep topics relevant. Keep watching!

We continue to offer FREE training in partnership with Cambridge Marketing College over the course of the year, so please check our calendar of events below and for more formal training schemes please visit our Professional Education page.

Please contact gail.jaffa@psmg.co.uk for further information or if you are interested in presenting or hosting a seminar.

All our face to face meetings are live streamed from the venue to enable those further afield to attend on a virtual basis. Places are available upon request.

 
 
Immersive AI Marketing  A One Day Course

Immersive AI Marketing: A One Day Course!

Wed, 21 Jan 2026 09:30 - 17:00 

FULL DAY COURSE - ONLINE ONLY !

Who is this event for?

If you're a marketing professional who's interested in utilising AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage, the Immersive AI Marketing Course is perfect for you.

This course is designed for marketers of all levels, with no prior experience required.

This Immersive AI Marketing Day Course will teach marketers how to unlock a wide range of opportunities. The course is a BCS Tech10 Accredited Programme, so once you've completed it, you will receive a BCS Tech10 digital badge to showcase your expertise.

Position yourself at the forefront of the future of marketing in just 1-day. Book your space today.

 

MEMBERS FREE WEBINAR: Finding Your Next Chapter: A Reflective Workshop for Those Navigating Redundancy

Thu, 29 Jan 2026 11:30 - 12:30 

Venue: Online Only

Join us for an empowering session designed for individuals who have recently been made redundant or facing redundancy and are exploring what’s next.

Facilitated by Claire Rason, an accredited coach, this interactive workshop will help you:

  • Reconnect with your values – Discover what truly drives you and how that can shape your future choices.
  • Explore Ikigai – Learn about this powerful Japanese concept for finding purpose and aligning your passions, skills, and opportunities.
  • Stay Positive Through Change – Practical strategies to maintain optimism and resilience during transition.

This is a safe, supportive space to reflect, gain clarity, and take the first steps toward a fulfilling new chapter.

 

MEMBERS FREE WEBINAR: How to Master a BD Mindset

Fri, 30 Jan 2026 09:15 - 10:00 

Venue: Online Only

To kick off 2026 we are hosting free 45-minute keynote webinars in collaboration with KWC Global

Each inspiring, entertaining talk delivers essential skills to help you succeed, and practical ways to begin using them immediately.

Keep an eye out for future keynote events as they are released throughout the year some of which are already appearing in our events section.

30th January 2026

How to Master a BD Mindset

Key to being fantastic at Business Development is the right mindset. A positive attitude and approach are vital for success. You need to be confident, persistent and resilient.

In this 45-minute keynote, Michael Fleming of KWC Global will share secrets from the best and show you how to get into their mindset.

A recording will be available after the event for those who are registered

You can book a place by clicking on the link below.

Register 30th January 2026

 
Stakeholder Management  with a twist

Stakeholder Management – with a twist!

Wed, 04 Feb 2026 12:30 - 14:30 

Venue: Fladgate LLP, 16 Great Queen Street, London WC2B 5DG

PSMG is delighted to be collaborating with Fladgate LLP on a series of high level workshops

Workshop 4

Stakeholder Management - with a twist!

Limited virtual places available

In this interactive workshop, Claire Rason (Coach and BD Consultant), will explore stakeholder management, with a twist!

In a world of competing agendas and complex relationships, stakeholder management is more than just a checklist; it's a dynamic dance of influence, empathy, and strategy.

For Marketing and Business Development teams to get the client voice heard and to move practitioners to action, they need to be able to understand it. This facilitative session invites you to step back and ask: Who are the stakeholders who truly matter? And more importantly, how do we engage with them meaningfully?

Together, we'll explore the subtle but powerful distinction between persuasion and influence, and how each plays a role in shaping outcomes. We'll also dive into the thorny terrain of “difficult” stakeholders. Are they challenging because of their behaviour, or because of how we show up in the relationship?

Expect a space for reflection, dialogue, and practical tools to help you navigate stakeholder dynamics with confidence and curiosity.

 
Client Listening Masterclass Course Turning Feedback into Growth

Client Listening Masterclass Course: Turning Feedback into Growth

Thu, 05 Feb 2026 16:00 - 17:00 

Venue: Online Only

Transform Your Client Listening Programme from Data Collection to Strategic Asset

ONLINE ONLY!

Why Attend?

“Relishing your course. Finding it fascinating and hugely validating. Thank you for sharing your deep expertise”.

A recognised leader in our sector who has worked for Magic Circle, US and other top tier international firms. You won't be disappointed!

Places are strictly limited, so early booking is recommended. Contact us today to secure your place or learn more about how this programme can help transform your client listening approach.

Preview of Meridian West's Masterclass here!

Client listening has evolved beyond ad-hoc touchpoints and basic satisfaction tracking. Today, the best ones are integrated programmes that uncover opportunities as well as feedback, formalise processes for acting on the insight, and provide a demonstrable return on investment. But building an advanced programme can be a daunting task.

This comprehensive COURSE of SIX ONE HOUR WEBINARS draws upon Meridian West’s two decades of experience helping the world's leading professional firms develop and enhance their client listening programmes.

It is an intensely practical programme, led by tutors will real-world experience and draws upon their work with leading professional services firms across legal, accounting, consulting and B2B sectors

Each session delivers practical, immediately applicable insights from practitioners who have built world-class client listening programmes .

  1. Build a compelling business case for client listening investment
  2. Design and conduct research that delivers genuine insights
  3. Leverage AI and technology to scale your programme
  4. Create impactful reporting that drives action
  5. Closing the loop and driving change
  6. Build a client centric culture that turns feedback into growth

We will also be using the results of the Meridian West diagnostic tool (CLIMB) to help firms benchmark their approach and discover best practice - CLIMB - Meridian West. It is designed for any CX professional who wants to make their mark on their firm through delivering value from client insight.

 

MEMBERS FREE WEBINAR: Converting contacts to clients

Fri, 13 Feb 2026 09:15 - 10:00 

Venue: Online Only

To continue our collaboration with KWC Global we are hosting free 45-minute keynote webinars during the first quarter of 2026 .

Each inspiring, entertaining talk delivers essential skills to help you succeed, and practical ways to begin using them immediately.

Keep an eye out for future keynote events as they are released throughout the year, some of which are already appearing in our events section.

13th February 2026

Converting contacts to clients

Building relationships doesn’t happen by accident, you have to take action. Once you’ve sorted out your mindset, business development has to become a habit.

In this 45-minute keynote, Nicky Denegri will give you practical tips to help you get more organised and systematic in your approach to business development.

You can book a place by clicking on the link below.

Register 13 February 2026

A recording will be available after the event for those who are registered

 
Impactful Presentations

Impactful Presentations

Wed, 25 Feb 2026 12:30 - 14:30 

Venue: Fladgate LLP, 16 Great Queen Street, London WC2B 5DG

PSMG is delighted to be collaborating with Fladgate LLP on a series of high level workshops

  Workshop 5

  "Impactful Presentations"

 Limited virtual places available

 

Key Objectives for this workshop:

To build delegates confidence and competence in constructing and delivering impactful presentations.

In this interactive workshop our presenters will start by setting the scene on removing the fears and concerns surrounding presentations. 

In particular we will look at: 

What makes an effective presentation?

  • What makes a good presenter?
  • The 3 essential elements of impactful presentations 

Planning your presentation

  • Know your audience
  • Begin with the end in mind – ‘the exit interview’
  • Key messages and structure
  • Using supporting material
  • Aiding audience recall and engagement 

Preparation

  • Red threads and signposting
  • Coping with nerves
  • Preparing for questions 

Projection

  • Delivering with impact, voice, tone and body language
  • Conveying your message
  • Presenting with conviction and belief

We will end the session with a summary of the key messages and suggested actions you can immediately put into practice to enhance your skill set.

 
Get Carbon Literate Understanding and Communicating Climate Change and Sustainability

Get Carbon Literate: Understanding and Communicating Climate Change and Sustainability

Thu, 12 Mar 2026 09:30 - 17:00 

Online Host: Cambridge Marketing College

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

 

MEMBERS FREE WEBINAR: How to Handle Objections

Fri, 20 Mar 2026 09:15 - 10:00 

Venue: Online Only

To continue our collaboration with KWC Global we are hosting free 45-minute keynote webinars during the first quarter of 2026 .

Each inspiring, entertaining talk delivers essential skills to help you succeed, and practical ways to begin using them immediately.

Keep an eye out for future keynote events as they are released throughout the year, some of which are already appearing in our events section.

20th March 2026

How to Handle Objections

Your meetings need better outcomes than you buying prospects more coffee and cake. Russell Wardrop will spend most of this event on his favourite topic: handling objections.

By the end of this 45-minute keynote, you’ll come away with strategies for exiting your next meeting with a better advance.

You can book a place by clicking on the link below.

Register 20 March 2026

A recording will be available after the event for those who are registered

 
 
 
 

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