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The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


2018 Calendar of Events

01 Jan 2018 - 05 Jul 2018 

We are continually adding to our 2018 calendar of events. Many more seminars will be added as we go throughout the year.

We look forward to you joining us at what will be a very packed calendar leading up to the Summer holidays as we continue to bring you a host of interesting topics and speakers.   

We are thrilled that PSMG has, yet again, been able to attract many eminent speakers and leaders in their field as we continue to build upon the high standard of education and training being delivered across the whole of our seminar programme and half and full day workshops.

If you are interested in hosting any of our seminars then please contact In return, anyone from the host firm can attend on a complimentary basis.

DirectorPartner Breakfast  All change -mind the gap

Director/Partner Breakfast: "All change -mind the gap!"

24 Apr 2018 08:00 - 09:30

Venue: Gateley Plc, 1 Paternoster Square., London EC4M 7DX

This is the second in a series of prestigious client led round-table panel discussions. 

Bringing together a panel with deep experience of managing successful client relationships, this interactive senior roundtable panel discussion is designed to share practical ideas and best practice.

The panel includes the client, a partner and business development leaders.

We are delighted to announce our panellists are :-

  • Helena Samaha, Head of Legal Media and Programming, Liberty Global
  • Dan Fitz, Group General Counsel and Company Secretary, BT
  • Kumar Tewari, Partner and Head of Banking, Katten Muchin Rosenman LLP
  • Jeremy Ford, Head of Client Development, Ropes & Gray LLP

Moderator: Ben Kent, Managing Director, Meridian West

Change Management How to enable successful change

Change Management: How to enable successful change

25 Apr 2018 12:00 - 14:00

Venue: Bryan Cave Leighton Paisner LLP, Adelaide House London Bridge London EC4R 9HA

Change management is the process of helping people accept and work willingly with the changes that must continually occur for organisations to be successful. It’s a concept that’s familiar to most of us, but firm’s often refer to it without knowing what it really means.

Change has an impact on most businesses, so it’s important to understand how it can affect you, your team, and the organisation. 

From technical advisor to business advisor - offering more value add to clients

From technical advisor to business advisor - offering more value add to clients

01 May 2018 12:00 - 14:00

Venue: Tuffin Ferraby Taylor LLP (TFT), 18 Holborn, London, EC1N 2LE

The world is changing rapidly and in unpredictable ways - organisations across all industries face new technological, commercial and regulatory challenges and expect the professional services firms they hire to help navigate this uncertainty.
It is no longer enough to offer specialist technical advice - clients expect professional services firms to be able to predict the future for them.
Clearly this is impossible - but professional services firms CAN do more to research and devise coherent visions of the future to help their clients makes decisions. Furthermore, they can partner with firms that offer complementary services in order to successfully support clients as they transform in line with their strategic goals.

Managers Breakfast - Managing to Lead Series Personal brand is what people say about you when you leave the room

Managers Breakfast - Managing to Lead Series: “Personal brand is what people say about you when you leave the room’

15 May 2018 08:00 - 09:30

Venue: Charles Russell Speechly's, 5 Fleet Place, London EC4M 7RD

This new series of breakfast meetings is not only intended to be educational and informative but will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector.

It will also provide greater insight for the road ahead and the challenges faced when progressing from manager to leader.

“Personal brand is what people say about you when you leave the room"

At the recent PSMG conference, we explored how professionals in marketing and business development roles can be perceived as ‘Trusted Advisors’. 

This has been a subject of debate for many years and even though times have changed, with BD/Marketing in professional services now very much acknowledged as a professional value add function, the question is still asked about how team members can change the way they are perceived at work.

Stepping into the mind of the Client Relationship Partner

Stepping into the mind of the Client Relationship Partner

17 May 2018 12:00 - 14:00

Venue: Ashurst LLP, Broadwalk House, 5 Appold Street, London, EC2A 2HA

"How to ensure your account management programme drives profitable growth"

This is the third of a three part series of seminars on Account Management with leaders in their field

Client Relationship Partners (CRPs) are critical to the success or failure of any account management programme.  But do we really understand what makes relationship partners tick? How do we ensure the programme drives profitable growth and delivers the firm’s strategy? 

Greg Bott, Director of AG Consulting at Addleshaw Goddard, has interviewed 31 partners from law firms about their role, what they like and dislike as part of his PhD thesis with Reading University. 

In this lunchtime session Greg will be joined by Ben Kent, the MD of Meridian West, who has practical experience helping many law, accounting and property firms develop client management programmes.



Taking your digital strategy to the next level

07 Jun 2018 12:00 - 14:00

Venue: London TBC

With so much talk about automation, artificial intelligence and robots replacing traditional professions and fundamentally changing the business model, what is reality and what is hype?

In this lunchtime session we will bring together a recognised panel of experts to debate how firms are taking their digital strategy to the next level and how the best innovation strategies are being implemented.

We are delighted to announce our panellists are :- 

  • Mark Spinner, Partner at Osborne Clarke
  • Alex Smith, Innovation Manager at Reed Smith
  • Matt Meckes, Partner and CTO of Cohaesus
  • Adrian Furner, Managing Director, Kommercialize

Moderator: Ben Kent, Managing Director, Meridian West

Directors Breakfast - Leveraging knowledge for strategic decision making Building a best in class approach to competitor and business intelligence

Directors Breakfast - Leveraging knowledge for strategic decision making: Building a best in class approach to competitor and business intelligence

12 Jun 2018 08:00 - 09:30

Venue: Ropes & Gray LLP, 60 Ludgate Hill, London EC4M 7AW

“An investment in knowledge pays the best interest”
Benjamin Franklin

In today’s increasingly data driven market place, business and law firm leaders are often overwhelmed by the volume of “information” at their disposal – being able to gather, analyze and understand what is important to improve strategic decision making and develop successful client, sector and market strategies is more important than ever. 

The desire and hunger to translate this information into value added, data driven analysis and insights has continued to grow, as has the interest and focus on how the firm’s competitive and business intelligence teams can help achieve this.

However, the pace of development and evolution of these functions across firms has been mixed – research suggests that only around half of firms have a formal competitive intelligence function and of those, 3 in 4 plan to make changes to their teams in the next 12 months.1

1 Source: Acritas/Tilt Institute