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Added on:
06 Jan 2015
Contract type:
Full Time
Posted by:

Job Description

This role, at a leading international law firm based in Tokyo, will lead and work closely with assigned Practice Groups/Industry Focus Groups to ensure profile-raising of the individuals and office in the local and regional markets, utilising PR connections and Marketing strategy.

You will proactively seek and execute press relations and opportunities, create a long and short term PR strategy, relevant to (a) the office, (b) the practice groups and (c) the key individual partners, especially for:
• Publications and editorials
• Individual commentary and interviews
• Internet and online outlets
Improve Firm image and reputation locally by:
• Placing strategic quality ad designs and advertorials
• Creating high-level marketing collateral
Monitoring quality and branding control for:
• General Tokyo brochures/pamphlets/flyers (Japanese/English)
• Business development and marketing collateral (Japanese)
Monitoring market reputation by:
• Researching competitor activities and events
• Utilising and communicating with external vendors/researchers (sources)
• Rolling out Firm’s branding initiative
• Client service principles and peripheral projects
• New Visual Identity Program (in alignment with global image)
Improving internal communication by:
• Actively rolling-out team building events / activities and newsletters / announcements
• Managing annual town hall meetings for the office
Aligning with Global and Regional PR & Marketing Teams by:
• Joining monthly conference calls held by the global PR / Comms team
• Implementing any firm-wide PR initiatives into the Tokyo office plan

• Ability to maintain and enhance contacts in the PR/Media field to consistently and actively seek press opportunities
• Ability to execute and manage PR plans and marketing campaigns
• Strong writing skills with a keen eye for proofreading
• Extremely proficient computer skills, including all MS Office software (especially PowerPoint) as well as knowledge of current digital and social media – other skills will be considered a plus
• Ability to manage projects in an efficient manner and supervise team members
• Fluent in both Japanese and English

Desired personal traits
• Be a self-starter and go-getter, proactive in their work efforts
• A positive and cheerful attitude toward co-workers, with good management and leadership skills
• Ability to manage those reporting to the position in an effective and efficient manner
• Detail-oriented and good project management skills
• Should be able to juggle multiple tasks in a fast-moving environment on a daily basis, with the ability to work speedily and efficiently

Please submit your CV in Word format

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