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ICON (formerly APSMA)

ICON formerly APSMA



ICON is the Australasian Professional Services Marketing Association, a membership association for marketers in the professional services sector.  We have over 270 member firms, and a network of over 1,600 individuals in Australia, New Zealand and Hong Kong.  Our members are marketers in legal, accounting, assurance, tax, business consulting, recruitment, engineering consulting and architectural firms. 

ICON's goal is to help members to be more effective, successful and fulfilled in their careers. Whilst being sensitive to issues of competition and confidentiality, we:

• Provide continuing education, professional development and skills training seminars and workshops.

• Encourage professional, ethical standards of conduct and performance.

• Introduce networking opportunities at formal and informal events.

• Act as a forum for exchange of ideas at seminars, at our annual conference and via our website.

For more information contact the ICON's Operations Manager at

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