15 May 2012 - Directors Breakfast
Why Corporate Reputation Counts
Allyson Stewart-Allen, Director, International Marketing Partners
The Hospital Club, 24 Endell Street, London, WC2H 9HQ
8am for 8.30am start until approx 9.30am
THIS PSMG EXCLUSIVE BRIEFING IS FOR DIRECTORS AND PARTNERS AND IS BY INVITATION ONLY
Why care about corporate reputations?
As clients now choose their professional providers ever faster and more easily, leaders of professional service firms know that paying close attention to their reputation or their brand is a straightforward business case that garners and keeps the trust, custom and loyalty of clients, staff, the media and other stakeholders.
Firms today increasingly find they do not have a clear measure for “trust” and often few processes for managing trust and reputation in times of crisis, which can be triggered by toxic clients, staff misconduct or wider societal trends. We have seen trust in institutions such as the judicial system, urban planning, and the financial regulatory system now at their lowest levels in history.
In this interactive breakfast Allyson Stewart-Allen will explore how you can maintain an effective brand reputation and translate trust into client advocacy which wins more business, attracts and retains more talent and impacts the bottom line.During this breakfast session Allyson will discuss and share ideas on:-
What the latest research tells us about reputations and trust
• Edelman Trust Barometer
Why managing your brand and reputation is not an option
• The payoff for the Partnership
• The payoff for clients
• The payoff for staff
• The payoff to society
Your Firm’s reputation and brand exposure
• Societal factors
• Media trends• Firm behaviour, culture and consistency
· Corporate culture
· National culture
· Client behaviour
Good/bad examples of corporate diplomacy
How you can (re)build your reputation and brand equity
• leadership and corporate culture• communication and transparency
Allyson Stewart-Allen is an internationally-renowned business and media guru whose expertise in the fields of international marketing and inter-cultural work is sought by European and US household names who wish to to grow their markets on either side of the Atlantic.
Having been based in Europe for over 20 years, Allyson advises executives and Boards in the professional services and her work with clients enables them to lead and manage across cultures, achieve their marketing and business development goals through successful strategic alliances/joint ventures, organic growth and/or acquisitions.
She is a prolific author and in addition to her recent 4-year slot on Sky News Business Report as the “Muse of Marketing”, Allyson appears as a regular and frequent marketing expert on CNN’s World Business and Business International programmes. I
In addition, Allyson has a regular column in Market Leader magazine and is an expert interviewed frequently for CNN, BBC, Bloomberg, The Financial Times, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.
She is a frequent keynote speaker at conferences including Economist Conferences, Institute of Directors Conferences, The Law Society and the Marketing Society on a variety of global marketing trends and developments.
She was awarded EFMD’s Excellence in Practice Award 2009 for her work as a Programme Director at London Business School and serves as an Associate Fellow at Said Business School - Oxford University. Allyson is a Faculty member of the Marketing Academy and an active Fellow of the Chartered Institute of Marketing,
Allyson holds a Bachelor of Science degree in International Business from the Marshall School at the University of Southern California, as well as an MBA from Claremont Graduate University under the direct tutelage of Dr. Peter Drucker.
Cost: Member £75.00 + VAT Non Member £125.00 + VAT