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14 September 2010 - London & South East
Market Segmentation and Targeting

Paul Fifield

Venue

Berwin Leighton Paisner, Adelaide House London Bridge, London, EC4R 9HA
12pm start for 12.30pm until approx 2pm
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The ‘Mass Market’ died in the 1960s – it should be left to rest in peace.  

 

The much heralded ‘Austerity Britain’ which is expected to follow ‘The Great Recession’ need not be a time to fear, at least not for those firms who (really) understand that cash flow only comes from happy clients.  When there is less money about, people will still spend, but only on products and services that serve a REAL need or solve a REAL problem.  

 

 

Which itself poses a REAL issue – client motivations won’t be uncovered by the latest clever neighbourhood and postcode profiling programmes.  Its time to learn new techniques because competitive advantage is going to be very important in the future….

 

Dr Paul Fifield advises companies on Marketing Strategy and has written widely on the subject and has served as external examiner as well as senior examiner at the Chartered Institute of Marketing (CIM).    

 

He holds a degree in Business Studies as well as an MBA and a PhD in Marketing Strategy, both from Cranfield University. 

 

He was elected a Fellow of the Chartered Institute of Marketing (FCIM) in 1988, elected a member of CIM Council 1999-2001 and the CIM International Board of Trustees 2002-2004.     

 

Paul is currently Visiting Professor at the University of Southampton and the College des Ingénieurs in Paris, President of the CIM Southern Region and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (FRSA).

 

 

 

Cost:  Member £45.00 + VAT   Non Member £75.00 + VAT

 

 

To register for this event please email admin@psmg.co.uk or call 0845 619 9886