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17 March 2010 - West Midlands
Selling the Invisible: Making the Intangible, Real
James Edsberg and Flora Grimston, Lighthouse Global
Venue
Ernst & Young, 1 Colmore Square, Birmingham, B4 6HQ
12pm start for 12.30pm until approx 2pm
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Successful businesses safeguard their future revenue streams by focusing business development activities towards the most profitable prospective clients in the market.
They will examine the challenges that firms face in becoming more client-centric and share best practice strategies.
· How to ensure your brand is selling your firm in the best light
· How to segment your client base and tailor your marketing strategies
· How to produce high-impact, strategic thought leadership that positions your firm as a source of commercial insight
· How to develop consistently successful strategies for your business
Lighthouse will also draw on their experience in shaping successful client-centric strategies for leading advisory firms such as PwC, KPMG, JP Morgan, Dresdner Kleinwort, Russell Reynolds Associates, Ernst & Young, Boyden World Corporation and Freshfields.
James Edsberg is one of the founding partners of Lighthouse Global, he started his career as a corporate lawyer at Freshfields and in 2001 completed the MBA course at INSEAD, where he is now a guest lecturer. He writes and speaks widely in the media on financial and professional services issues and has presented at the Annual PSMG Conference.
Flora Grimston is a senior consultant at Lighthouse Global and advises financial and professional service firms on market strategy, brand development, thought leadership and client loyalty. Her clients include leading investment banks, accounting firms and international law firms.
Cost: Member £30.00 + VAT Non Member £45.00 + VAT
To register for this event please email admin@psmg.co.uk or call 0845 619 9886
