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21 September 2010 - Directors Breakfast
Strategic Use and Impact of Client Feedback Programmes

Derek Jones, CEO of Acuigen and Lance Sapsford, Head of Business Development, Addleshaw Goddard LLP

Venue

White & Case, 5 Old Broad Street, London, EC2N 1DW
8am for 8.30am start to approx 9.30am
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Business leaders often feel they lack sufficient visibility of what is happening at the "coal-face" to have complete confidence that opportunity and risk are being effectively managed. This seminar explores the way in which a client feedback programme can create that transparency as well as the necessary measurement framework to deliver significant strategic impact. 

 

Derek Jones, CEO at Acuigen, will share the platform with Lance Sapsford, Head of Business Development at Addleshaw Goddard LLP, one of Acuigen’s major professional services clients and together they will share their perspectives and experiences of how client feedback can be used to:  

 

-        Provide leadership visibility on client experience

 

-        Maximise relationships with strategic clients

 

-        Identify risks and opportunities

 

-        Create the framework to ensure these are effectively managed

 

-        Adapt performance management frameworks to profitably deliver the brand

 

-        Inform future strategy based on client needs and the competitive context

 

Derek Jones, CEO at Acuigen, has extensive experience of designing and delivering client feedback programmes both within and beyond the professional services sector. He places significant store on ensuring every programme delivers demonstrable value to justify the investment involved

 

  

Lance Sapsford leads the business development team at Addleshaw Goddard - a team widely recognised for its innovation and ability to differentiate Addleshaw Goddard with clients through a unique approach to client engagement and management.

He has over 20 years of sales, new business and client management experience leading teams of all sizes in professional services businesses ranging from start-ups to the big four and in areas covering corporate finance, consulting and the law.

Lance is currently concentrating converting firmwide strategy into tangible results through business development activity in the areas of key account management; communications; marketing campaigns; product/service development; client feedback; targeting; pitching/tendering; pricing and sector specialisation.

 

Cost: Members £50.00 + VAT  Non Members £75.00 + VAT  

 

To register for this event please email admin@psmg.co.uk or call 0845 619 9886