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• Empowering Professionals to Structure and Negotiate Fees with Clients
  Client activism, economic pressures, market liberalisation and technological developments are driving the imperative for professional services firms to reduce their reliance on hourly rate billing and to operate alternative fee arrangements (“AFAs”).   To do so successfully, professionals must first be convinced that they will be able to manage AFAs profitably. They will then need to conquer their reluctance to enter negotiations with their own clients.  06/06/2013. More >>
• Digital Marketing Planning - Course 2. A full day workshop!
  This course provides delegates with an all-important perspective on Digital Marketing that will enable you to make sense of this fast-moving field. It will give both confidence and the structure in which to explore the opportunities presented by digital media in the professional services organisation. Part 2 of a 4 part series. 12/06/2013. More >>
• The Elements of Impact Coaching - How to heighten impact and presence!
  Whether we like it or not the way we do business is changing. Tough markets equate to increased competition and that means we all have to operate differently. What makes you different and compelling? Why should you win a piece of business over your competition? Most decisions still ride on the strength of personality and rapport if the business case is totally comparable. In this session you will be taken through the elements of impact which have proven to be most effective. Not only can you apply these practical tips and principles to yourself but also to guide and advise colleagues on new business presentations or meetings to heighten their impact and presence. 13/06/2013. More >>
• Differentiating between professional services brands: are we kidding ourselves?
  What truly defines a professional services brand? What's the difference between global and international? How does the merging of two brands affect the positioning and messaging of the new firm? Is it really possible to achieve differentiation? 20/06/2013. More >>
• Writing to Win Business - How to produce copy that sells! A full day Masterclass
  For business developers in professional firms, the written word has never been more important in reaching and persuading target audiences. Proposal documents, credentials statements, the website, social media in its various forms – all require expert writing skills. Yet few BD people receive any guidance in the art of writing effectively. 03/07/2013. More >>

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