Professional Services Marketing Group: The hub for professional services marketing
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Events

  • Making Client Feedback Work – How to link to Key Performance Indicators - Stage 1
    Planning a client feedback programme requires a knowledge of how to link your client feedback questionnaire(s) to your firm’s strategic objectives. This seminar will look at different ways of achieving this. This is a 3 stage Client Relationship Management programme on “Effectively using Client Feedback” as part of PSMG's continuing commitment to learning over time! 07/02/2012. More >>
  • Proposals Masterclass - A full day Event!
    An intensive one day event giving all those involved in the proposals and tendering process, a unique opportunity to learn from one of the leading experts in the field and to analyse best practice across the professions. This course is also available in other regions. 08/02/2012. More >>
  • #UsabilityFail: Stop Wasting Your Budget on Bad Usability
    You work so hard to attract customers to your site through social media, mobile friendly versions, SEO and PPC advertisements: but does your user experience let you down? In this seminar Mark Russell, UX consultant at Precedent, will look at real life examples of good and bad practice and outline what steps you can take to maximise your digital spend, so that you realise the fullest ROI on your current site. 06/03/2012. More >>
  • Writing to win business - How to produce copy that sells! - A full day Masterclass
    For business developers in professional firms, the written word has never been more important in reaching and persuading target audiences. Proposal documents, credentials statements, the website, social media in its various forms – all require expert writing skills. Yet few BD people receive any guidance in the art of writing effectively. 07/03/2012. More >>
  • Building your firm’s leadership bench strength
    Strong leadership – setting a compelling vision, inspiring and motivating others to share the vision, and communicating persuasively – is essential, especially in periods of turbulent change. However, the caution, technical focus and weak interpersonal skills of many successful partners leave them ill-equipped for leadership roles. The good news is that their leadership skills can be developed. 13/03/2012. More >>

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